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Crafts of the Boomers, for the Boomers.

In my thinking about the crafts shows I know our customer is mature women. I think this is a neglected but very important segment of the buying public.

From an email from aList News Letter vol. 7…

Boomers Boost Business!

Today's seniors, also known as Baby Boomers control 40% of the disposable income and 77% of private investments in the United States. Baby Boomers are savvy, loyal consumers who crave luxury and love to share their wealth with their extended families. Boomers have incredible buying power and are among the fastest-growing group of potential customers in the world.

Posted by Karren on January 9, 2007 10:52 AM |


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Comments

The last issue of "Crafts Report" has an article on how people buy which is based on a book (pub. 1998 i think) . CRAFTS RETAILER Why we buy: The science of shopping by Zino Vogiatzis http://www.craftsreport.com/current_issue/ -a good reminder on some selling basics we as crafters would be wise to heed.

Posted by: glennis | January 11, 2007 12:10 PM

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